Internal // Confidential
Campaign
Concept
Revolut.
Revolut Student UK — Radical Growth. A strategic campaign brief for UK student market dominance. Built by Suryansh Singh Jadaun, March 2026.
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Campaign brief
Revolut
Internal // Confidential
Campaign Concept:
Revolut Student UK
Revolut Student UK
Objective
To aggressively secure Revolut as the primary financial OS for 45% of the UK student population by YE2026. We will shift brand perception from just a "card" to a mandatory tool for financial autonomy and wealth building.
Target Audience
Gen-Z UK students (ages 18–24) who are digitally native, travel-focused, and skeptical of legacy banking. They value authentic, peer-led narratives over high-production corporate advertising.
Platform Mix
Data-Optimised Social
High-velocity creative on TikTok and Meta Ads, utilising the same analytical framework that delivered a 65% engagement lift in previous campaigns.
Hyper-Local Geofencing
Targeted digital triggers around major UK university campuses and student-heavy districts like Canary Wharf.
Peer-to-Peer Advocacy
Scaling an ambassador network to drive organic adoption, building on experience driving AI product adoption and student programme participation with a 12% lift in engagement.
Hero Creative Idea
The Revolut Degree
"The Revolut Degree" — a gamified financial mastery track
A gamified, in-app "Financial Mastery" track designed to reward students for building healthy financial habits using Revolut's core infrastructure.
The Mechanic: Students "level up" their account tier by completing real-world tasks — automating rent via Pockets, investing via Spare Change round-ups, and utilising RevPoints for student travel.
The Reward: Achieving "First Class" status unlocks exclusive cashback at campus-partner retailers and entry into a "Founder's Grant" pitch event — leveraging a background as a London Business School pitch runner-up to mentor the next generation of student entrepreneurs.
The Mechanic: Students "level up" their account tier by completing real-world tasks — automating rent via Pockets, investing via Spare Change round-ups, and utilising RevPoints for student travel.
The Reward: Achieving "First Class" status unlocks exclusive cashback at campus-partner retailers and entry into a "Founder's Grant" pitch event — leveraging a background as a London Business School pitch runner-up to mentor the next generation of student entrepreneurs.
Expected Metrics
User Acquisition
+15%
Target increase in programme participation, exceeding the established 12% benchmark for student-led initiatives.
Content Resonance
60%+
Engagement rate maintained through audience-led storytelling and platform-specific analytics.
Community Scaling
25,000+
Dedicated digital community, built on organic growth strategies that previously scaled a 10,000+ member community from zero.
Suryansh Singh Jadaun
Graduate candidate · revolut.suryanshsjadaun.com
*Note: This is a mock campaign brief. All metrics reference real results from my CV.
The card
Tap the card — same one I'd hand to a Revolut recruiter in person.
Revolut
Campaign Creative Lead
& Graduate Creative Marketing Manager
(Talent Programmes)
& Graduate Creative Marketing Manager
(Talent Programmes)
Suryansh Singh Jadaun
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revolut.suryanshsjadaun.com
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Ready to build this
campaign for real?
campaign for real?
suryansh19.1916@gmail.com · +44 74599 04995